by Julie Lee (Author), Jean-Claude Usunier (Author), Hester Van Herk (Author)
Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.
Format: Paperback
Pages: 200
Edition: First
Publisher: SAGE Publications Ltd
Published: 13 May 2017
ISBN 10: 1473975891
ISBN 13: 9781473975897