International and Cross-Cultural Business Research

International and Cross-Cultural Business Research

by Julie Lee (Author), Jean-Claude Usunier (Author), Hester Van Herk (Author)

Synopsis

Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

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20+ in stock

More Information

Format: Paperback
Pages: 200
Edition: First
Publisher: SAGE Publications Ltd
Published: 13 May 2017

ISBN 10: 1473975891
ISBN 13: 9781473975897