Business-to-Business Marketing

by RossBrennan (Author), Louise E Canning (Author), RaymondMcDowell (Author)

• Used

  Paperback
  2017

  $6.65

  Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.