Consumer Behaviour: Applications in Marketing

by Malcolm Wright (Author), Malcolm Wright (Author), Marc Vanhuele (Author), Robert East (Author), Jaywant Singh (Author)

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Paperback
2016
$4.49

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

Synopsis

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

$4.49

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More Information

Format: Paperback
Pages: 368
Edition: Third
Publisher: SAGE Publications Ltd
Published: 24 Nov 2016
ISBN 10: 1473919509
ISBN 13: 9781473919501

Consumer Behaviour: Applications in Marketing

Used

$4.49

Synopsis

$4.49

More Information