
by JimBlythe (Author), ZubinSethna (Author)
Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.
Format: Paperback
Pages: 528
Edition: Third
Publisher: SAGE Publications Ltd
Published: 05 Sep 2016
ISBN 10: 1473919134
ISBN 13: 9781473919136