Consumer Behaviour

Consumer Behaviour

by JimBlythe (Author), ZubinSethna (Author)

Synopsis

Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.

$7.80

Quantity

2 in stock

More Information

Format: Paperback
Pages: 528
Edition: Third
Publisher: SAGE Publications Ltd
Published: 05 Sep 2016

ISBN 10: 1473919134
ISBN 13: 9781473919136