Marketing Theory: A Student Text

by Michael J Baker (Editor), Michael Saren (Editor)

New
Illustrated::Student Edition
2016
$55.72

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

Synopsis

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

$55.72

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20+ in stock

More Information

Format: Illustrated::Student Edition
Pages: 544
Edition: Third
Publisher: SAGE Publications Ltd
Published: 30 May 2016
ISBN 10: 1473904013
ISBN 13: 9781473904019

Marketing Theory: A Student Text

New

$55.72

Synopsis

$55.72

More Information