by Michael Saren (Editor), Michael J Baker (Editor), Michael Saren (Editor)
Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.
Format: Illustrated::Student Edition
Pages: 544
Edition: Third
Publisher: SAGE Publications Ltd
Published: 11 Jun 2016
ISBN 10: 1473904005
ISBN 13: 9781473904002
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