International Marketing Strategy: Analysis, Development and Implementation

International Marketing Strategy: Analysis, Development and Implementation

by Alexandra Kenyon (Author), Isobel Doole (Author), Robin Lowe (Author)

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Format: Paperback
Pages: 496
Edition: 9
Publisher: Cengage Learning EMEA
Published: 25 Jan 2022

ISBN 10: 1473778697
ISBN 13: 9781473778696