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International Marketing Strategy: Analysis, Development & Implementation

International Marketing Strategy: Analysis, Development & Implementation

by Alexandra Kenyon (Author), Isobel Doole (Author), Robin Lowe (Author)

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2 in stock

More Information

Format: Paperback
 Pages: 496
 Edition: 8
 Publisher: Cengage Learning EMEA
Published: 15 Jan 2019
ISBN 10: 1473758742
ISBN 13: 9781473758742

Author Bio
Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East. Researcher and Course Director for MSc International Tourism and Hospitality at Leeds Beckett University, UK. Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. .