by Jack Kapoor (Author), Robert Hughes (Author), William Pride (Author)
Features a survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, small business and entrepreneurship, and the increasing role of social media, this title provides an introduction to business.
Format: Paperback
Pages: 672
Edition: New
Publisher: Cengage Learning EMEA
Published: 24 Apr 2014
ISBN 10: 1473704766
ISBN 13: 9781473704763