Shoppernomics

by Colin Harper (Author), RoddyMullin (Author)

New
Hardcover
2014
$193.01

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.

Synopsis

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.

$193.01

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 330
Edition: New edition
Publisher: Gower
Published: 28 Sep 2014
ISBN 10: 1472424859
ISBN 13: 9781472424853