AQA A Level Business 2 Third Edition (Wolinski & Coates)

by Gwen Coates (Author), Gwen Coates (Author), Gwen Coates (Author), John Wolinski (Author)

• Used

  Paperback
  2015

  $3.27

  Exam Board: AQA
  Level: AS/A-level
  Subject: Business
  First Teaching: September 2015
  First Exam: June 2017

  This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.

  - Gives in-depth insight into Business practices and theories - Wolinski and Coates are known
  for their comprehensive yet accessible style.
  - Ensures students can understand the real world context of what they're learning and apply
  their knowledge with fact files on real businesses
  - Provides practice exercises at the end of each chapter that reflect the style of the new
  assessments including multiple choice, short answer, data response and case study questions

  
  

  Contents

  Unit 7 Analysing the strategic position of a business
  - 1 Mission, corporate objectives and strategy
  - 2 Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis
  - 3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance
  - 4 Analysing the external environment to assess opportunities and threats: political and legal change
  - 5 Analysing the external environment to assess opportunities and threats: economic change
  - 6 Analysing the external environment to assess opportunities and threats: social and technological
  - 7 Analysing the external environment to assess opportunities and threats: the competitive environment
  - 8 Analysing strategic options: investment appraisal

  Unit 8 Choosing strategic direction
  - 9 Strategic direction: choosing what markets to compete in and what products to offer
  - 10 Strategic positioning: choosing how to compete

  Unit 9 Strategic methods: how to pursue strategies
  - 11 Assessing a change in scale
  - 12 Assessing innovation
  - 13 Assessing internationalisation
  - 14 Assessing greater use of digital technology

  Unit 10 Managing strategic change
  - 15 Managing change
  - 16 Managing organisation culture
  - 17 Managing strategic implementation
  - 18 Problems with strategy and why strategies fail