Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

by Gordon Bowen (Author), Wilson Ozuem (Author)

$223.78

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20+ in stock

More Information

Format: Illustrated
Pages: 430
Edition: Illustrated
Publisher: IGI Global
Published: 26 Nov 2014

ISBN 10: 1466665955
ISBN 13: 9781466665958