Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-Services Book Series)

by Kaufmann (Author), Hans-RuedigerKaufmann (Editor), Mohammad Fateh Ali Khan Panni (Editor)

• New

  Hardcover
  2014

  $437.76

  This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior --