Marketing in the Cyber Era: Strategies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

by Ali Ghorbani (Editor), Ghorbani (Author)

• New

  Hardcover
  2013

  $215.38

  The growth of new technologies, internet, virtualisation, and the globalisation of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. This title brings together best practices and innovative approaches for effective marketing in today's economy.