Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

by Dana Sing - Yung Ed Sing - Yung Ed Sin Wu (Author), Dana Sing - Yung Ed . Sing - Yung Ed . Sin Wu (Author), Mei Wu (Author)

• New

  Hardcover
  2014

  $193.39

  This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing --