Marketing Decision Making and the Management of Pricing: Successful Business Tools (Advances in Marketing, Customer Relationship Management, and E-Services)

by Rajagopal (Author), Dr Rajagopal (Author)

• New

  Hardcover
  2013

  $199.91

  Provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management.