Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (Premier Reference Source)

by Hans-RuedigerKaufmann (Editor), Mohammed Fateh Ali Khan Panni (Editor)

• New

  Illustrated
  2012

  $223.22

  As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organisation's financial and marketing performance.