Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

by Rajagopal (Author), 1957-Rajagopal (Author)

• New

  Hardcover
  2012

  $215.90

  Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.