Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

by Andreas Meier (Editor), Laurent Donz ' (Editor)

• New

  Hardcover
  2012

  $215.59

  Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.