Persuasive Recommender Systems: Conceptual Background and Implications (SpringerBriefs in Electrical and Computer Engineering)

by Markus Zanker (Contributor), Markus Zanker (Contributor), Kyung-Hyan Yoo (Author), Ulrike Gretzel (Contributor)

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Paperback
2012
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Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them.

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Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them.

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Format: Paperback
Pages: 68
Edition: 2013
Publisher: Springer
Published: 17 Aug 2012
ISBN 10: 1461447011
ISBN 13: 9781461447016

Persuasive Recommender Systems: Conceptual Background and Implications (SpringerBriefs in Electrical and Computer Engineering)

New

$55.63

Synopsis

$55.63

More Information