by Aadvan Tilburg (Editor), Berend Wierenga (Editor), KlausG\xfcnterGrunert (Editor), Michel Wedel (Editor), Jan-BenedictE.M.Steenkamp (Editor)
Format: Paperback
Pages: 332
Edition: Softcover reprint of the original 1st ed. 1997
Publisher: Springer
Published: 21 Dec 2012
ISBN 10: 1461378796
ISBN 13: 9781461378792