Market Segmentation: Conceptual and Methodological Foundations: 8 (International Series in Quantitative Marketing)

by Michel Wedel (Author), Michel Wedel (Author), Wagner A.Kamakura (Contributor)

New
Paperback
1999
$293.63

The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.

Synopsis

The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.

$293.63

Quantity

10 in stock

More Information

Format: Paperback
Pages: 408
Edition: Softcover reprint of the original 2nd ed. 2000
Publisher: Springer
Published: 31 Dec 1999
ISBN 10: 146137104X
ISBN 13: 9781461371045

Market Segmentation: Conceptual and Methodological Foundations: 8 (International Series in Quantitative Marketing)

New

$293.63

Synopsis

$293.63

More Information