Advanced Media Planning

by John R. Rossiter (Author), Peter J. Danaher (Contributor)

New
Paperback
2012
$111.31

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.

Synopsis

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.

$111.31

Quantity

10 in stock

More Information

Format: Paperback
Pages: 128
Edition: Softcover reprint of the original 1st ed. 1998
Publisher: Springer
Published: 05 Sep 2012
ISBN 10: 1461346770
ISBN 13: 9781461346777

Advanced Media Planning

New

$111.31

Synopsis

$111.31

More Information