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Madboy: My Journey from Adboy to Adman

Madboy: My Journey from Adboy to Adman

by RichardKirshenbaum (Author), JerryDellaFemina (Foreword)

Synopsis

Richard Kirshenbaum is one of the most exciting personalities in New York City advertising.

$19.76

Quantity

10 in stock

More Information

Format: Paperback
 Pages: 232
 Publisher: Open Road E-Riginal
Published: 20 Sep 2011
ISBN 10: 1453258175
ISBN 13: 9781453258170
Book Overview: A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today.

Media Reviews
A shimmering piece of work, in which the flash illuminates the creative act. -Kirkus Reviews

With Madboy, Richie Kirshenbaum puts it all together in one great book on advertising. How it should be done. How he did it. And isn't it great fun. -Jerry Della Femina

Madboy is the tell-all story of the modern ad world, crammed full of humor, wit, revealing anecdotes, and accurate portrayals of advertising's most colorful characters. Richard
Kirshenbaum is Long G'Island's Don Draper. I am going to get around to reading the parts of the book I'm not in real soon. -James Patterson
Author Bio
Richard Kirshenbaum (b. 1962) is one of the most exciting personalities in New York City advertising. With partner Jonathan Bond, he founded the Kirshenbaum Bond + Partners agency, which pioneered such innovative marketing concepts as the pop-up store, sidewalk advertising, and other forms of high-visibility guerilla marketing.

Kirshenbaum has lectured at Harvard Business School, appeared on Crain's 40 under Forty list, sat on the board of directors of the One Club for Art & Copy, and been named #2 on a list of top 100 entrepreneurs of the United States. His other books include Under the Radar, cowritten with Bond, and Closing the Deal, a book on relationships that has been translated into nine languages. An accomplished playwright, his work has been produced by David Mamet's Atlantic Theater Company. He currently writes for Us Weekly, contributing to its regular Fashion Police feature.