Focus Groups: Theory and Practice: 20 (Applied Social Research Methods)

Focus Groups: Theory and Practice: 20 (Applied Social Research Methods)

by David W. Stewart (Author), Dr. Prem N. Shamdasani (Author)

Synopsis

This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.

$53.84

Quantity

3 in stock

More Information

Format: Paperback
Pages: 224
Edition: Third
Publisher: SAGE Publications, Inc
Published: 20 Mar 2014

ISBN 10: 1452270988
ISBN 13: 9781452270982