by David W. Stewart (Author), Dr. Prem N. Shamdasani (Author)
This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.
Format: Paperback
Pages: 224
Edition: Third
Publisher: SAGE Publications, Inc
Published: 20 Mar 2014
ISBN 10: 1452270988
ISBN 13: 9781452270982