The Myths of Innovation

by ScottBerkun (Author)

• Used

  Paperback
  2010

  $3.91

  In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: * Where ideas come from * The true history of history * Why most people don't like ideas * How great managers make ideas thrive * The importance of problem finding * The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. Sets us free to try and change the world. --Guy Kawasaki, Author of Art of The Start Small, simple, powerful: an innovative book about innovation. --Don Norman, author of Design of Everyday Things Insightful, inspiring, evocative, and just plain fun to read. It's totally great. --John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) Methodically and entertainingly dismantling the cliches that surround the process of innovation. --Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com Will inspire you to come up with breakthrough ideas of your own. --Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick. --Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

• Used

  Hardcover
  2007

  $4.32

  How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation , bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations - truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world, such as: why all innovation is a collaborative process; how innovation depends on persuasion; why problems are more important than solutions; how the good innovation is the enemy of the great; and, why the biggest challenge is knowing when it's good enough. For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong. - Scott Berkun, from the text.

• New

  Paperback
  2010

  $22.78

  In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: * Where ideas come from * The true history of history * Why most people don't like ideas * How great managers make ideas thrive * The importance of problem finding * The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. Sets us free to try and change the world. --Guy Kawasaki, Author of Art of The Start Small, simple, powerful: an innovative book about innovation. --Don Norman, author of Design of Everyday Things Insightful, inspiring, evocative, and just plain fun to read. It's totally great. --John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) Methodically and entertainingly dismantling the cliches that surround the process of innovation. --Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com Will inspire you to come up with breakthrough ideas of your own. --Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick. --Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation