by Finn Frandsen (Author), WinniJohansen (Author), Finn Frandsen (Author), WinniJohansen (Author)
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When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.
This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out.
It provides:
Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses.
Format: Paperback
Pages: 280
Edition: First
Publisher: SAGE Publications Ltd
Published: 02 Nov 2016
ISBN 10: 1446297063
ISBN 13: 9781446297063