by Lynne Eagle (Editor), Stephan Dahl (Editor)
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
Format: Illustrated
Pages: 320
Edition: 1
Publisher: SAGE Publications Ltd
Published: 08 Oct 2015
ISBN 10: 144629661X
ISBN 13: 9781446296615
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