Marketing Research: Planning, Process, Practice

by Chahid Fourali (Author), Chahid Fourali (Author), Marwa G. Mohsen (Author), Riccardo Benzo (Author)

New
Paperback
2017
$54.90

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

Synopsis

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

$54.90

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20+ in stock

More Information

Format: Paperback
Pages: 432
Edition: First
Publisher: SAGE Publications Ltd
Published: 13 Dec 2017
ISBN 10: 1446294366
ISBN 13: 9781446294369

Marketing Research: Planning, Process, Practice

New

$54.90

Synopsis

$54.90

More Information