Qualitative Methods in Business Research (Introducing Qualitative Methods series)

by Anne Kovalainen (Author), PaiviEriksson (Author)

• New

  Paperback
  2015

  $50.52

  Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.