Qualitative Methods in Business Research (Introducing Qualitative Methods series)

by Anne Kovalainen (Author), Anne Kovalainen (Author), Päivi Eriksson (Author)

• New

  Hardcover
  2015

  $132.57

  Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.