by Michael Saren (Author), Mark Tadajewski (Author), Barbara Stern (Editor), Barbara Stern (Author), Mark Tadajewski (Editor), Michael Saren (Author), Mark Tadajewski (Author), Pauline Maclaran (Editor)
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
Format: Paperback
Pages: 544
Edition: First
Publisher: SAGE Publications Ltd
Published: 25 Mar 2013
ISBN 10: 1446270513
ISBN 13: 9781446270516
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