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Marketing: A Critical Textbook

Marketing: A Critical Textbook

by Michael Saren (Author), Matthew Higgins (Author), Mark Tadajewski (Author), Gavin Jack (Author), Ming Lim (Author), Mark Tadajewski (Author), Michael Saren (Author), Ming Lim (Author), Gavin Jack (Author), Matthew Higgins (Author), Mark Tadajewski (Author), James Fitchett (Author), Nick Ellis (Author)

  • New

    Paperback 2011

    $42.59
Synopsis

Electronic Inspection Copy available for instructors here

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

- Explains and debates key concepts in a clear, readable and concise manner.

- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.

- Includes a glossary of critical marketing terms.

- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Visit the companion website at www.sagepub.co.uk/ellis

$42.59

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Quantity

5 in stock

More Information

Format: Paperback
 Pages: 256
 Edition: 1
 Publisher: SAGE Publications Ltd
Published: 11 Jan 2011
ISBN 10: 1446207048
ISBN 13: 9781446207048

Author Bio
Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal 'Marketing Theory (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann). I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.