by SteveMay (Editor), JenniferBartlett (Editor), ØyvindIhlen (Editor)
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. * Addresses a gap in the existing CSR literature * Demonstrates the relevance of effective CSR communication for the management of organizations * The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Format: Hardcover
Pages: 608
Publisher: Wiley-Blackwell
Published: 24 Jun 2011
ISBN 10: 1444336347
ISBN 13: 9781444336344