Street-Smart Advertising: How to Win the Battle of the Buzz

New
Paperback
2010
$17.41

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. She offers innovative techniques to generate sticky slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies.

Synopsis

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. She offers innovative techniques to generate sticky slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies.

$17.41

Quantity

20+ in stock

More Information

Format: Paperback
Pages: 238
Publisher: Rowman & Littlefield Publishers
Published: 01 Nov 2010
ISBN 10: 1442203358
ISBN 13: 9781442203358

Media Reviews

Readers are encouraged to rethink traditional media usage, develop self-promotion materials, explore new advertising vehicles, and think in a more creative way... While written for advertising students and professors, the book may also interest professionals who enjoy reading about campaigns that created global buzz. Reference and Research Book News, February 1, 2007 Recommended. CHOICE Loaded with lots of great ideas and concepts. Guaranteed to stimulate your thinking and your creative juices. -- Al Ries, Ries & Ries; author of The Origin of Brands In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking upon a battle for the buzz that you want to be sure to win. -- Jay Conrad Levinson, author of the 'Guerrilla Marketing' book series [Street-Smart Advertising is] a savvy primer replete with the back-stories of the most successful ad slogans of all time, like Nike's 'Just Do It.' Plus a few clunkers, like Nike's not-so-sticky follow-up campaign. Show of hands: Who remembers 'Yes you can?' Sky Magazine Unravels the mystery of what creates a buzz in today's challenging marketplace... This handy guide is packed with excellent visual examples, comments by top creative talents, applicable advertising techniques, and more. Hao-Odnla

Author Bio

Margo Berman has been a marketing consultant for 20 years, with her own ad and PR agency-Global Impact-for more than 17 years. As a creative talent, she's won numerous regional, national, and international awards, with clients like American Express, Alamo Rent A Car, Clientele and Banana Boat. In addition, she is professor of advertising at Florida International University.