by JohnR.Rossiter (Author)
This book proposes a revolutionary new theory of construct measurement for the social sciences, founded in rationality rather than empiricism. The new theory can be used to design measures of constructs in a range of disciplines from marketing to psychology.
Format: Hardcover
Pages: 172
Edition: 1st Edition.
Publisher: Springer
Published: 07 Dec 2010
ISBN 10: 1441971572
ISBN 13: 9781441971579