Experimental Business Research: Volume III: Marketing, Accounting and Cognitive Perspectives: 3

by Amnon Rapoport (Editor), RamiZwick (Editor)

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  Rami Zwick Hong Kong University of Science and Technology Amnon Rapoport University of Arizona And Hong Kong University of Science and Technology This volume (and volume II) includes papers that were presented at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16-19, 2003. The conference was a follow up to the first conference that was held on December 7-10, 1999, the papers of which were published in the first volume (Zwick, Rami and Amnon Rapoport (Eds. ), (2002) Experimental Business Research. Kluwer Academic Publishers: Norwell, MA and Dordrecht, The Netherlands). The con- ference was organized by the Center for Experimental Business Research (cEBR) at HKUST and was chaired by Amnon Rapoport and Rami Zwick. The program committee members were Paul Brewer, Kenneth Shunyuen Chan, Soo Hong Chew, Sudipto Dasgupta, Richard Fielding, James R. Frederickson, Gilles Hilary, Ching-Chyi Lee, Siu Fai Leung, Ling Li, Francis T Lui, Sarah M Mcghee, Fang Fang Tang, Winton Au Wing Tung and Raymond Yeung. The papers presented at the conference and a few others that were solicited especially for this volume contain original research on individual and interactive decision behavior in various branches of business research including, but not limited to, economics, marketing, management, finance, and accounting. The following introduction to the field of Experimental Business Research and to our center at HKUST replicates the introduction from Volume II.

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  PREFACE Amnon Rapoport University of Arizona and Hong Kong University of Science and Technology Rami Zwick Hong Kong University of Science and Technology This volume (and volume III) includes papers that were presented and discussed at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16-19, 2003. The conference was a follow up to the ?rst conference that was held on December 7-10, 1999, the papers of which were published in the ?rst volume (Zwick, Rami and Amnon Rapoport (Eds.), (2002) Experimental Business Research. Kluwer Academic Publishers: Norwell, MA and Dordrecht, The Netherlands). The conference was organized by the Center for Experimental Business Research (cEBR) at HKUST and was chaired by Amnon Rapoport and Rami Zwick. The program committee members were Paul Brewer, Kenneth Shunyuen Chan, Soo Hong Chew, Sudipto Dasgupta, Richard Fielding, James R. Frederickson, Gilles Hilary, Ching- Chyi Lee, Siu Fai Leung, Ling Li, Francis T Lui, Sarah M Mcghee, Fang Fang Tang, Winton Au Wing Tung, and Raymond Yeung. The papers presented at the conference and a few others that were solicited especially for this volume contain original research on individual and interactive decision behavior in various branches of business research including, but not limited to, economics, marketing, management, ?nance, and accounting.

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  Includes papers that were presented at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16-19, 2003. This work adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain.