Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality: 139 (International Series in Operations Research & Management Science)

by EvangelosGrigoroudis (Author), YannisSiskos (Author)

• New

  Hardcover
  2009

  $283.37

  This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.