by Arnoldo C . Hax (Author)
Illustrated through dozens of examples and discussion of application to small and medium-sized businesses and not-for-profits, this book presents a fundamentally new approach to corporate strategy, focused on the customer, not competitors.
Format: Hardcover
Pages: 255
Edition: 2010
Publisher: Springer
Published: 14 Dec 2009
ISBN 10: 144191479X
ISBN 13: 9781441914798