by Andrew Mc Stay (Author)
Through feedback-oriented communication, this book explores advertising from the perspective of information flows, rather than the more common approach of symbolic representation. It explores the relatively recent phenomenon of online behavioural advertising (OBA).
Format: Hardcover
Pages: 200
Publisher: Continuum Publishing Corporation
Published: 16 Jun 2011
ISBN 10: 1441176144
ISBN 13: 9781441176141
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