The Problem of Political Marketing

by HeatherSavigny (Author)

• New

  Paperback
  2011

  $44.57

  Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and its impact upon democracy.

• New

  Hardcover
  2008

  $222.84

  Markets are no longer simply the mechanisms which governments regulate, but are the arena in which various political activities are undertaken. This book provides an examination and comprehensive critique of the contemporary use of marketing in British politics.