by StephenE.Frantzich (Author)
Combining humor and wisdom, this timely volume examines how presidential campaigns can-and often have-become undone by an unguarded comment, an unintentional misrepresentation, or an unwise initiative.
* 30 before-and-after polls that illustrate the effect gaffes can have on campaigns, both immediately and over time
* Detailed vignettes placing specific gaffes in their contemporary political and social contexts
* Sidebars and political cartoons that enrich the discussion of particular gaffes
Format: Hardcover
Pages: 225
Publisher: Praeger Publishers Inc
Published: 03 May 2012
ISBN 10: 1440803137
ISBN 13: 9781440803130
Book Overview: Democratic theory mandates that candidates be judged on the basis of policy initiatives and professional capabilities. In reality, gaffes on the campaign trail too often replace substance as the criteria used to assess qualifications, especially in an era when a smart phone video clip can go viral in a matter of minutes. At times gaffes do represent character flaws or reveal significant personal shortcomings. As many a modern presidential candidate has discovered, an innocent slip of the tongue can quickly become a fatal mistake.
Stephen Frantzich, PhD, is professor of political science at the U.S. Naval Academy, Annapolis, MD.
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