Healthcare Biotechnology: A Practical Guide

by Dimitris Dogramatzis (Author)

• New

  Hardcover
  2010

  $156.92

  Focusing on the management of health-care related biotechnology, this text assists healthcare related biotech professionals in their day-to-day activities. It contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models.