Dynamics of International Advertising; Theoretical and Practical Perspectives

Dynamics of International Advertising; Theoretical and Practical Perspectives

by Barbara Mueller (Author), Barbara Mueller (Author)

Synopsis

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.

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3 in stock

More Information

Format: Paperback
Pages: 366
Edition: 3
Publisher: Peter Lang US
Published: 10 Aug 2017

ISBN 10: 1433127598
ISBN 13: 9781433127595