Proverbs Are Never Out of Season: Popular Wisdom in the Modern Age (International Folkloristics)

by WolfgangMieder (Author)

• New

  Paperback
  2012

  $42.89

  From sales pitch to propagandistic tool, the author looks at how we adapt proverbs to change social attitudes - the original wording of proverbs changes to fit modern advertising slogans or political rhetoric and late medieval woodcuts illustrating proverbs to find their modern equivalents in political cartoons and comic strips.