Fundamentals of Mobile Marketing: Theories and Practices

by ShintaroOkazaki (Author)

• New

  Hardcover
  2012

  $212.35

  The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.