by ShintaroOkazaki (Author)
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
Format: Paperback
Pages: 201
Publisher: Peter Lang Publishing Inc
Published: 27 Jun 2012
ISBN 10: 1433115611
ISBN 13: 9781433115615