Fundamentals of Mobile Marketing: Theories and Practices

Fundamentals of Mobile Marketing: Theories and Practices

by ShintaroOkazaki (Author)

Synopsis

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

$42.40

Quantity

10 in stock

More Information

Format: Paperback
Pages: 201
Publisher: Peter Lang Publishing Inc
Published: 27 Jun 2012

ISBN 10: 1433115611
ISBN 13: 9781433115615