Irresistible Apps: Motivational Design Patterns for Apps, Games, and Web-Based Communities

by Chris Lewis (Author)

• New

  Paperback
  2014

  $56.25

  When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Not only will you learn about these patterns, you'll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics.