Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards (Expert's Voice in SQL Server)

Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards (Expert's Voice in SQL Server)

by Brian Paulen (Author), JeffFinken (Author)

Synopsis

Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need. The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft's BI tools, and gives detailed examples of successful dashboard implementations.

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More Information

Format: Paperback
Pages: 300
Edition: 1
Publisher: APRESS
Published: 01 May 2009

ISBN 10: 1430219289
ISBN 13: 9781430219286