Harvard Business Review on Increasing Customer Loyalty

Harvard Business Review on Increasing Customer Loyalty

by HarvardBusinessReview (Author)

Synopsis

How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not.

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More Information

Format: Paperback
Pages: 240
Publisher: Harvard Business School Press
Published: 01 Apr 2011

ISBN 10: 1422162524
ISBN 13: 9781422162521